09 March 2013

The Repetitiveness of Blogging.


img credit: Nobody Knows Marc

Also the evolution of blogging? Some verbal diarrhea now.

In light of the current fashion week season and through constant observation I am driven to write. Just write. I have realised that I've now become completely numbed to all things related to fashion week(s). This sadly makes me never want to experience it myself as I've already heard all the stories and seen the commotion. The use of social media for some bloggers has become so excessive that I'm constantly seeing blurry catwalk photos and tweets from numerous bloggers at the same damn show. Has blogging now evolved from not just the keyboard, but also the keypad? Well yes, but personally I like to have a life offline in that I don't treat my mobile device like an hourly diary. Although I do enjoy a good Instagram 'day' photo here and there, I believe that sometimes you just live in the moment and focus on creating original content. What I mean by that is, not posting about the fruit salad you had for breakfast. No one cares.

What I love about blogging though is that anyone can do it and read it. You don't need a degree in English or be able to form a constructive sentence, sometimes people just have good taste and the ability to share it. It's a great and free medium that I predict will tire out as fast as it evolved in the first place because of the sheer abundance. Every girl and her cat has a blog. There is just so much shit to sift through in predicting 'up & coming' bloggers which is why I don't think the 'Queen B' bloggers (soz Gossip Girl talk) will ever get knocked off their perches unless they retire on their own accord. This is why I'm seeing fashion houses approach and sponsor the same bloggers over and over again which ties into the theme of this post- repetitiveness.

I am noticing a lot of bloggers whom I follow constantly wearing the same designers over and over again, obviously due to being sponsored/sent items. Eg. I don't think I've seen a post of 'Tuula' in a while in her wearing something other than Zimmermann/Lover? You get my point. Is this advertiser controlled influence ruining the true integrity of style blogs? I fear yes, which is why I think some people have decided to leave the 'Fellt' blogging platform as it was starting to become too controlled and take away their freedom of content. I feel that popular bloggers don't post with 100% freedom anymore, there will always be part control (rare exception is the blog Love-Aesthetics). It is up to the reader to identify what is sponsored and what is true love now. People should not be drawn to blogging for the freebies and the so-called fame because I predict it will not last. Advertisers at least will move onto the next best thing soon enough when it comes around. Also because talented newcomers will have to surface through a big pool of mud (the entire blog population) before they can ever be noticed.

These mixed-bag thoughts above of mine just had to be said. Sick of writing now. What do you agree on?


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47 comments:

  1. Such a refreshing piece of writing, and I can't help but agree! I'm as guilty as any of us to love a freebie and enjoy collaborating with brands, but I totally agree that I can sometimes feel like blogs are being controlled by certain brands that they are affiliated with
    x

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  2. I agree 100% with everything you just said. You've been one of my favourite bloggers for such a long time now because your blog is one of the only ones that actually still seems personal, a true representation of who you are and what you love. Another thing I love about you is how you still manage to make time for us despite the fact that you probably have none, working a full time job and all, rather than people who blog for a living, and because of that fact, always have money in the back of their minds when they're making a post. Please don't ever change.

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    1. Thanks so much for your comment Amber. You are one of the sole reasons that I continue to post. Lots of love xxx

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  3. The same thoughts have been going through my head of late as well. I've found myself steering clear of the 'Queen B' bloggers platforms as, just like you, I feel as though they're perhaps not sincere anymore and perhaps not as raw. While I support the notion of 'professional' blogging, I feel as though it has shifted to 'commercial' blogging and lost the raw nature of fashion blogs that originally drew us in. I'm all for collaborating with brands and labels so long as they're brands the blogger personally believes in, because after all, wasn't that what it was all about?

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    1. Hear hear! Thanks for your input Kiara! x

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  4. What I have noticed as a vintage blogger is a lot of bloggers actually drop the name "vintage" off their blogs once they actually get sponsorships and offers from high-end shops? It really is disappointing. I used to look up to some big Australian bloggers but nowadays all they wear are sponsored/gifted clothing that at the end make them models and not bloggers.

    Nora
    NoraFinds

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    1. Ah so true!! I have also noticed that as well. With more and more sponsorships I guess there is less of a need to thift nowadays for them?? Great pick up Nora! xx

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  5. oh my... I just wrote on my blog the same thing you said in the first paragraph. I.m glad that i'm not the only one who thinks the same!
    www.live-love-fashion.com

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  6. I agree with what you are trying to say, but working knowledge of putting together a sentence in English should be shunned, not do I think that the Australian "Queen B" bloggers left Fellt because their integrity was being taken away. More like the fact that they were giving the network 50% of every advertising deal/sale. They are still being showered with the same amount of clothes and love from the PRs before them.

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    1. Wow that is such a high commission being taken! Thanks for the insight Helen xxx

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  7. Agree with everything you have said, girl! There are a few blogs I used to love and now don't read at all because it's blatantly obvious they have lost the originality I once loved, and now are posting items that while still reflect their evolving style, are entirely gifted. You have to congratulate these bloggers for launching their 'businesses' and being so successful in what they love doing, but it seems as though they have become advertising platforms rather than still supporting the reason they, like all of us, started blogging to begin with. It's such a Catch 22 for them, however for us on the outside it's a little disappointing to see them lose their originality and the reason why we fell in love with them to begin with. xo

    poison in a beautiful bottle

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    1. Couldn't have put it better myself...! x

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  8. I would have to say that I totally agree with you. It seems like the well know'n bloggers are just to help advertise the designer/brand. Instead of truly showing/sharing what they truly love. Great Piece FRAN!

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  9. I must nod my head in support of the points that you have made in the post. Sometimes a blogger's whole entire outfit is from brands that sponsor them. As much as I like these outfits, it loses the original flare of a blogger - especially ones that had a thrift/vintage clothing base. Although being sponsored and being sent free stuff is nice and quite tempting (and there is truly nothing wrong with accepting sponsorship as long as the blogger truly loves the items and not because it's deemed "trendy"), I sometimes feel like some bloggers outfits and style have been dictated by the brands that sponsor them.

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    1. Thanks for your comment Theresa. Yes I'm sure you as well as me both get sponsored items sometimes but it's about working it into your wardrobe so your true style and personality shines through. It's also about saying no to sponsors who approach you if the aesthetic fit isn't right. I can do this but I know many bloggers who don't know how to say no which is sad :(

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  10. That was nicely put Francesca - pretty much summing up what S & I have been feeling about the blogging world for a little while now. I didn't even bother to look at streetstyle from fashion month just gone, because I knew it'd be super-saturated with "look at me" head-to-toe sponsored outfits by the blogging big-guns.

    Trish

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  11. i agree. fashion weeks are getting very boring. and i started to wondering why so many bloggers go to them. they don't really need to be there the way a fashion journalist, stylist or buyer does. to me, the main reasons they're there is a) they got invited and it's exciting and b) to be photographed either as an outfit post for their blog or buy street style photographers. i remember when rumi neeley was invited to the ungaro show several years ago, i was really excited for her. now, after several years of bloggers attending shows i'm just bored by post after post after post of 'new york is so cold' 'here i am outside another show' 'sorry i've been slack with posting, fashion week is keerrazy". i probably sound bitter or mean but i don't mean to, i'm just kinda bored. don't even get me started on all the fashion week street style cliches... and yes, i noticed too that there's been a whole lotta lover on tuula...

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    1. If I had a dollar every time I read about the weather in New York for fashion week I would be richh$$$$$$!!

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  12. completely agree! I contacted two bloggers from Fellt hoping to collaborate and one had to ask the Fellt staff first if it would fit their style, and the other was going to make me pay! whatever happened to wearing clothes because you love to.
    p.s you write beautifully!

    lots of love from the c&p girls,
    casper&pearl blog
    xx

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    1. A blogger asking their manager if it fits 'their' style and being controlled by someone else? I can't help but feel sorry for the blogger for their loss of freedom. Thanks for your comment xx

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  13. I agree with you.. I'm finding myself scroll though these bloggers posts quickly only to close the page cos I've seen it all before! Same designers, same outfits, same photos. I blog in the world of food, and although not as intense as the fashion bloggers, I notice a lot of sponsored posts. I've been approached to advertise, write, promote other brands, but I'm not interested. It's not me. People aren't dumb (well some are) but they know when they are being sold something - and people don't visit blogs for those reasons. They visit blogs because they enjoy the bloggers ideas, personality, style, values etc..

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    1. Exactly right. Some people know when they are being sold something and some don't.. and that's why it's up to the reader to distinguish the difference and whether or not a certain blog is staying true! x

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  14. Very well said Francesca.
    Totally agree with your point about the overkill of fashion week photo's; the over exposure also make the designers and their clothes much less exciting; besides seeing the 'hit collections' in every magazine, seeing a diluted version of it at Zara, you'll now also see them on your instagram, twitter, facebook and bloglovin feed before they'll hit stores. By that time you are so tired of it that you won't buy it anymore.
    But I must tell you; I've really started to notice this backlash towards bloggers. This season at LFW it was much much harder for bloggers to get into the shows. (though a lot of them showed up anyway to join the editors as they were coming out of the venue, to appear on streetstyle blogs 'after the ...... show', readers would of course assume that they attended) And a lot of girls that would usually get flown in by brands weren't there this time.
    Oh yes, and blogs becoming marketing tools; bloggers are losing the one thing they had that magazines do not(no matter how good their editorial staff) and that is independence.
    ahhh I could talk for hours about this!!

    OMG thank you so much for mentioning me as the only exception, I appreciate it very much that you recognize it in my blog posts; though I could think of a lot more names , including yourself :)

    lots of hugs to you!

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    1. Yes of course there are more blogs out there with independence and integrity but yours was a mere example. Great point you've raised about us being so saturated with runway product that by the time it hits stores we think it's already old! I could go on for hours about consumer behaviour!
      Your insight, as you have lived and experienced a fashion week, about less bloggers being given access to LFW is very interesting and kinda agrees with what I wrote about how blogging will start to tire out soon...it appears that we are already seeing it? So interesting!
      Thanks for commenting Ivania xxx

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  15. Totally agree!!Love your writing 2!

    xx Mounia

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  16. I know exactly what you mean. It's disappointing to see blogs that you used to love lose their spark and personal touch, but I guess you can't really blame them for making use of these amazing opportunities. I still read a lot of the 'Queen B' blogs for editorial inspiration (in a sense) but I adore the ones who still feel original! I know some would disagree with me, but Fashion Toast is still a favourite for example x

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    1. Yup I agree! Fashion Toast is still a favourite for me too but especially because of the photography. I'm not saying I have boycotted the 'Queen B' blogs. I actually turn to them to see what the latest designers are churning out because I know they will get sponsored with the newest arrivals. But in saying that, it's funny that I read their blogs because of that, rather than because I like their personal style. They have become mannequins to me and that is now why I read their blog- to keep updated with certain designers they are sponsored with.

      x

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  17. that's why I make my own clothes frab
    bahaha

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  18. i definitely concur. whilst i enjoy the anticipation of fashion week, i always find myself a little disappointed by the end of it. perhaps it is because no matter which way we turn, we're being bombarded via every social media platform and it loses its lustre. furthermore, i completely agree with your statement in regards to the same bloggers working with the same brands. i sometimes almost see it as a little bit of a divide between the top bloggers, or "queen b" bloggers are you so aptly put it, and the rest of us, which is something that frustrates me a fair amount. not to mention how disheartening it is to see those very same bloggers and their style evolve from something organic, unique and relatable to walking advertisements for brands.
    sure, it's always a great opportunity to work and collaborate with brands (given that the brand in one you believe in and is relevant to your own personal style), however, when i read posts (especially during fashion week) where bloggers are gifted pieces or entire outfits by brands and pr companies left right and center, i find it exponentially difficult to wrap my head around it. even as a blogger myself, i don't relate to entire outfits being thrown at other bloggers feet for them to parade around in.

    i'm so glad there's other bloggers out there that are not only noticing these issues but is also willing to voice it publicly on their blog. exellent post, francesca!
    x

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    1. Thanks for your comment Cassandra! Yes I actually feel that some bloggers are turning into 'mannequins'- that they are just platforms for designers to throw them their newest pieces, which is actually why I keep reading their blogs; not for their individual style etc, but because I want to see the newest arrivals from their regularly sponsored designers. It's quite alarming but true. Some blogs have truly lost their independence.

      "Loses its lustre" - a great way to put it.

      And yes, it took some courage for me to post this on my blog because Opinionslave is not a very text heavy blog at all.. but yes, I had to step back and ask myself, 'What is actually limiting me to post this?' The answer was nothing. I told myself this year I would bring back the level of personality I once had when I started, so yeah :)

      xx

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  19. I definitely agree! though I do enjoy looking at bloggers wearing head to toe designer brands as they do add their own personal touch to it.

    x
    Kim
    accidental encounters

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  20. i totally agree with you! some bloggers do just too much..they all go to the same show and get the same shoes for free and if you follow them you see the same stuff over and over again...
    i really love it if a blogger wears some designer things but designers all over with no personal style ( like the blonde salad..i really think she has no personal style at all..) is just boring.

    Love all your words..you are amazing!

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    1. Thanks for voicing your opinion Andrea! I can't help but agree with what you said ;)

      xx

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  21. lovely!
    http://theartist-mona.blogspot.com.es/2013/03/the-yeti-coat.html

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  22. I only have a few words to say 'so so true'

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  23. I can't even express how happy this makes me. I've also been focusing on the 'bigger' names of Australian blogging, watching them become more and more desensitised to who they used to be and what they used to represent. I actually can't imagine how they handle all the travel. I agree with the modelling comment and the excessive sponsorship as well - If I wanted to see endless amounts of Dion Lee, MSGM and Lover, I'd source out their shows myself. I've always loved OP because you're honest about what you think and do, which is refreshing and a huge relief. Well done Francesca xo

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    1. Thanks for your comment and voicing your opinion too Alisha :) x

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  24. Nice post Francesca. I do think the blogging "industry" is a little too insular here for the reasons you've mentioned above. I some times don't consider myself an Australian blogger even though I've been living here for the past few years.. oddly identify myself more with the other countries I grew up/blogged with, also probably for the reasons you've pointed out. Brands obviously play favourites, too. Yours is one of the only Australian blogs that I am genuinely interested in reading every now and then.. I like We the People, but I think she's in Europe now.. Fashion Toast is nice because Rumi's got such a consistent style.. def one of my faves

    steph / absolutely-fuzzy.com

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  25. I have to applaud your comments about bloggers. I do believe that many 'up and coming' blogs are so arrogant and become more uninteresting with each post. They are so annoying with their come follow me comments. I'm also so annoyed of the overexposure of NYFW. I really love bloggers that are more original.

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  26. wow that's very refreshing to read a piece like this, while I've noticed but never paid attention to this matter. i guess it's sorta like musicians with their underground and commercialized days, you gain something while you lose something too, in some individual's case, sadly their originality.

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  27. I was just thinking about this the past month, and I'm so glad you wrote about it. It's so overwhelming to see the same fashion shows, same people, same sponsored travels, same brands over and over again. If you know where one girl is, you know where 5 more are. And sometimes I just don't get it. The majority of readers can't even afford that stuff, so how are brands making money off of $700 shoes and $1300 jackets? So unrealistic.

    (Although, good on them for milking this opportunity. It's quite the adventure!)

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  28. You took the words right out of my mouth. I've been thinking for the last couple of months how bored I am with all the SAME content coming from the SAME bloggers. Thank you for writing this :)

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  29. Absolutely totally RIGHT! I don't think I'll ever get to the point that wearing designer clothes as 'everyday wear' will become the 'surreal norm' to me, and now I only look at popular bloggers just to be nosy as to where they went; albeit I now skip MFW and NYFW and any-other-fashion-week posts, as I never was interested in catwalk fashion for the simple fact that most like us CAN'T AFFORD IT. My blog is a mixed up, muddled expression of trying to dress appropriate for the occasion, using the non-designer brand vintage clothing Unfortunately this neither makes my blog a marketable nor lucrative enterprise - but to be honest - most of the bloggers I follow are in the same boat as me - I like seeing how something is made purely from one's own head - not corporate sponsored or tailored. Rant and confusing array of thoughts over.
    www.AhkaVintage.com

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  30. Interestingly enough, one of my journalism subjects focuses on the way in which creative industries are inevitably evolving both as a response to and as a result of the ways in which the internet and the media are now being used. For our assignments, we're meant to delve into an area of the 'creative industry' that is in the process of changing, and I definitely think that blogging is one such platform. Though it used to be for the expression of personal style and thought, it's now very much a platform or base from which to fast track sponsorships or get a leg in the fashion industry (or wherever).

    You're right - there simply is too much content. I predict that yet a new branch of blogging will emerge as a result; and then, sooner or later, everyone else will follow.

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  31. It's sad to see blogs I followed at first for their personal style, and their personal posts, and then after they're recognised, and start getting sponsored, and get free LFW tickets, their posts tend to start getting a little trite, and it's kind of sad to see.

    I don't follow many 'queen b' bloggers, I like finding the the ones with 100 followers, because they're still somewhat original, and don't post the same picture of Cara Delvigne wearing a Boy London t-shirt.

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  32. Insightful words Francesca. The real dialogue of fashion seems to have evaporated as it's disseminated through all these new platforms. It's sad but there's actually no way we can control it. Even prestigious brands like Vogue are working with bloggers which propels the situation further. I agree authentic and uncontrived content is certainly hard to find. X

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